Research
The lab bench
Research.
Original studies on how AI search decides what to cite. Each one is built to be cited itself: methods stated, figures anchored, data available on request.
Original research · Citation snapshot · Jul 2026 · v1.0
Who AI cites when patients ask about plastic surgery
A dated citation snapshot: 419 answers from four AI engines across four metros, 4,008 citations coded, July 23, 2026. Which sources each engine pulls from, and why the playbook splits by engine.
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YouTube citations in Google's AI. Zero in ChatGPT.
On the bench
In progressHow AI answers change when a question is rephrased
Query-variance study
Which review signals a directory needs before AI trusts it
Source-trust study
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