The lab bench

Research.

Original studies on how AI search decides what to cite. Each one is built to be cited itself: methods stated, figures anchored, data available on request.

Original research · Census study · Aug 2026 · v1.0

AI recommends the surgeons who post video. It links the ones who rank

First-of-its-kind study*: every board-certified facial plastic surgeon in four major metros, tested against four AI engines.

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5x

the odds of being named, for practices publishing 12+ YouTube videos a year

Method note · Companion to Study 2 · Aug 2026

21 rows excluded rather than counted as zero

Study 2 method note: the defect log and the blind-repair record

Original research · Citation snapshot · Jul 2026

47% of ChatGPT's answers cite RealSelf

Who AI cites when patients ask about plastic surgery

On the bench

In progress

How AI answers change when a question is rephrased

Query-variance study

Which review signals a directory needs before AI trusts it

Source-trust study

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