GEO research lab
Wax Plum is a GEO research lab. We publish original research on how AI search decides what to cite, short-form video, and the occasional essay.
New Wax Plum research · July 2026

Two patients, same surgery. Their AIs read two different internets.

The under-35 patient asks ChatGPT, which cites RealSelf in 47% of answers. The 50-plus patient asks Google, whose AI cites Instagram or YouTube in nearly 2 in 5. Same procedure, opposite sources.

477
answers
4
metros
4
AI engines
Read the research → Published Jul 2026 · Full method
Wax Plum citation research card
Card 01 of 4 · July 2026 citation set

Research.

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Original research · Citation snapshot · Jul 2026

Who AI cites when patients ask about plastic surgery

A dated citation snapshot: 477 answers from four AI engines across four metros, July 23, 2026. Which sources each engine pulls from, and what a practice can do about it.

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47%
of ChatGPT's answers cite RealSelf

More studies are on the bench. New drops land here first.

Lately on social.

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Short-form video, produced with our internal tooling. Each opens into a post.

What the lab does

Experts on camera,
cited by AI search.

We turn the people who actually know things into the sources AI answers pull from. We sell the outcome, not the process.

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when it drops.

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