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What’s the difference between GEO and SEO? You’ve probably heard of SEO, but GEO: generative engine optimization, is how your content actually shows up in AI generated answers. And yes, they’re different. I’m Garth House, I run a digital marketing agency that works with professionals, medical practices and product brands. And I’ve been doing this…

Search is changing fast. Are you ready for AI to become your new front door? I’m Garth House. I’ve been in SEO for 17 years, and right now we’re seeing one of the biggest shifts ever, Generative Engine Optimization or GEO. Let me break down what that is and why it matters. First GEO means…

Want an easy way to make powerful content? Here’s the exact method I use with my SEO clients. Creating great content doesn’t have to be complicated or expensive. Here’s a simple, repeatable DIY approach that anyone can follow. One, plan your topics. Identify topics that your audience cares about and that align with your business…

AI is changing Google right now. Here’s how to make sure your business stays visible. The online search landscape is evolving quickly due to AI. Here are three reasons why creating content is essential right now. One, stay relevant during massive AI changes. ChatGPT and Google’s new AI powered searches mean fewer clicks to websites.Creating…

If you thought AI overviews were bad, wait till you hear this. Google’s new AI Mode changes everything. Instead of 10 links, you get a direct answer. Obliterating website traffic. 17 years in SEO, and I’ve never seen anything like this. Here are the three key impacts. One. Reduced traffic. AI answers, user queries directly,…

So Google AI overviews, and I think maybe I’ll start saying that the landscape for digital marketing this year, without overstating things, is going to change in ways that we haven’t seen in 20 years. Maybe since the invention of Google itself. There’s a real chance that this year Google could lose significant market share.…