Category: Uncategorized

We write a lot of reports here at Wax Plum and these reports take basically a standard shape and then they have new content in them, new numbers, and then new information new insights and kind of a story that we want to tell our clients about what happened that month and then what we…

Last year I tried this experiment with ChatGPT, where I dropped a bunch of old client reports into it, along with the CSVs, the source data, and I said, ‘ write the new report based on these models,’ and it spat out this pretty perfect looking report. And I went through and I checked the…

I am trying a new video format where I share client stories, real projects we’ve been working on here at Wax Plum. Today, I wanna show you a voice sales bot we built for a coaching company. The client wanted something more engaging rather than a static contact form or phone number. They wanted prospects…

Most businesses are losing leads after hours and they don’t even know it. Hi, I’m Garth House, a digital marketer who helps businesses use AI to attract and convert more clients. Today I wanna show you how advanced large language models, it’s the same technology behind ChatGPT, are changing after hours lead capture. First, fast…

Want your business to show up in ChatGPT answers? You need to know how AI reads your content. Hi, I’m Garth House. After 17 years in SEO, one thing is clear: AI models don’t read content like people do. And that completely changes how we need to create it. First, AI breaks your content into…

Showing up on page one is good. Showing up in the answer itself, that’s better. I’m Garth House, digital marketer and content strategist. Over the past year I’ve watched clients go from ranking well to being quoted directly in AI answers. That’s the shift we’re talking about with GEO generative engine optimization. Here’s why GEO…