Category: Uncategorized

So Google AI overviews, and I think maybe I’ll start saying that the landscape for digital marketing this year, without overstating things, is going to change in ways that we haven’t seen in 20 years. Maybe since the invention of Google itself. There’s a real chance that this year Google could lose significant market share.…

So who is the best facial plastic surgeon in Beverly Hills? Now, while, we may care about that answer specifically, actually what I’m more interested in is how we come to that answer and where we’re asking. Because traditionally people would ask that question of Google. And we would get 10 results on the first…

At Wax Plum, we’re excited to roll out a revolutionary new approach to content creation that’s tailor-made for surgeons—Hybrid AI Content. This innovative method combines the power of AI with human expertise to make content marketing not just easier, but far more efficient. How It Works: Why It Matters: Google is increasingly prioritizing original, human-generated…

Today I’d like to talk to you about a new approach to digital marketing, to SEO, that I’m calling the Hybrid Video Content Approach. This technique that I’ve created does two things really well: Content Marketing, the Engine So to back up, content marketing is a crucial part of the SEO process. Content marketing is…