Search is changing fast. Are you ready for AI to become your new front door? I’m Garth House. I’ve been in SEO for 17 years, and right now we’re seeing one of the biggest shifts ever, Generative Engine Optimization or GEO. Let me break down what that is and why it matters.
First GEO means optimizing your content for AI systems like ChatGPT and Google’s AI Overview, not just for traditional search.
Instead of focusing solely on rankings and keywords, GEO ensures your content is understood and used when AI answers users queries.
The goal is to make sure that your expertise is cited directly in those AI generated responses, which are becoming the new first page for many.
That’s exactly what our content creation process is designed to do: Make sure your insights are structured for AI as well as humans.
If you wanna stay ahead of the curve as search evolves, keep following along. I’ll be sharing more practical ways to prepare your content for this new landscape.