Category: Uncategorized

  • Get the SEO Engine Running with Hybrid Video Content

    Get the SEO Engine Running with Hybrid Video Content

    Today I’d like to talk to you about a new approach to digital marketing, to SEO, that I’m calling the Hybrid Video Content Approach. This technique that I’ve created does two things really well: Content Marketing, the Engine So to back up, content marketing is a crucial part of the SEO process. Content marketing is…

  • Marketing in 2025 – Ranking in Large Language Models

    Marketing in 2025 – Ranking in Large Language Models

    So who is the best facial plastic surgeon in Beverly Hills? Now, while, we may care about that answer specifically, actually what I’m more interested in is how we come to that answer and where we’re asking. Because traditionally people would ask that question of Google. And we would get 10 results on the first…

  • Revolutionize Your SEO with Hybrid AI Content! 🚀

    Revolutionize Your SEO with Hybrid AI Content! 🚀

    At Wax Plum, we’re excited to roll out a revolutionary new approach to content creation that’s tailor-made for surgeons—Hybrid AI Content. This innovative method combines the power of AI with human expertise to make content marketing not just easier, but far more efficient. How It Works: Why It Matters: Google is increasingly prioritizing original, human-generated…

  • Boosting SEO with Human Generated vs AI Content

    Human generated content is important for SEO today For a couple of reasons. One, it always has been. Because human generated content is always going to be better. I take that back. Maybe it’s not always going to be better or wasn’t historically. And this is one of the interesting things about using AI content,…

  • Google’s Handbrake Turn on AI for SEO

    Client-only newsletter. Most of us in the SEO industry were holding our breath, anticipating Google’s response to the coming wave of low-quality AI-generated content for SEO. As recently as a few months ago Google had said that AI-generation was fine, so long as it resulted in useful content for web users. They have since “clarified”…