How to Optimize Your Content for AI: Tips From an SEO Expert

Want your business to show up in ChatGPT answers? You need to know how AI reads your content. Hi, I’m Garth House. After 17 years in SEO, one thing is clear: AI models don’t read content like people do. And that completely changes how we need to create it.

First, AI breaks your content into patterns. It’s not reading, it’s parsing structure, semantics, and relationships. You see Keywords help, but context is what makes you credible. The words around your main topic, the content around your points, matters just as much.

Scattered or overly technical content can confuse the model, making it less likely to pull from your work. Our process builds content that AI can actually parse. Clear language, natural structure, and topical depth that sticks.

If you want your content to be AI ready, keep watching. I’ll show you how to write and organize your ideas for maximum visibility in the age of AI.