Showing up on page one is good. Showing up in the answer itself, that’s better. I’m Garth House, digital marketer and content strategist. Over the past year I’ve watched clients go from ranking well to being quoted directly in AI answers. That’s the shift we’re talking about with GEO generative engine optimization.
Here’s why GEO matters more than just ranking.
First, GEO turns content into answers. AI tools like ChatGPT don’t just link to your site. They pull from your words to generate their response. You’re not just competing for clicks, you’re competing to be the source.
Second, GEO favors usable knowledge. It’s not enough to have a well optimized page. AI looks for information that’s easy to extract and explain. That means clear structure, natural language, and depth of coverage.
Third, GEO reaches users earlier. By the time someone clicks a link, they’ve already seen the AI response. If your content isn’t part of that response, you’re already behind.
The top of the search results isn’t the top anymore, GEO is the new front line. Follow for more on how to get your ideas into the answer itself.