Wax Plum is a boutique Digital Marketing Agency founded 17 years ago.  We take on a small number of clients and retain them for years, by staying on the cutting edge of SEO.

"Garth has done incredible work with my business' SEO on google! I went from being invisible online to now being on the first page! He is diligent, hardworking, and genuinely cares about his clients. I was reluctant to do videos, but after Garth helped me to feel comfortable doing them and now seeing how they've been successful, I don't mind doing them anymore. I would highly highly recommend him and have referred him to many colleagues and friends."
– Dr. Andrea Zorbas,
Founder, Therapy Now SF

  • How to Optimize Your Content for AI: Tips From an SEO Expert

    How to Optimize Your Content for AI: Tips From an SEO Expert

    Want your business to show up in ChatGPT answers? You need to know how AI reads your content. Hi, I’m Garth House. After 17 years in SEO, one thing is clear: AI models don’t read content like people do. And that completely changes how we need to create it. First, AI breaks your content into…

  • Generative Engine Optimization (GEO)?

    Generative Engine Optimization (GEO)?

    Search is changing fast. Are you ready for AI to become your new front door? I’m Garth House. I’ve been in SEO for 17 years, and right now we’re seeing one of the biggest shifts ever, Generative Engine Optimization or GEO. Let me break down what that is and why it matters. First GEO means…

  • How to Create Content (2025)

    How to Create Content (2025)

    Want an easy way to make powerful content? Here’s the exact method I use with my SEO clients. Creating great content doesn’t have to be complicated or expensive. Here’s a simple, repeatable DIY approach that anyone can follow. One, plan your topics. Identify topics that your audience cares about and that align with your business…

  • Why Make Content (Now)?

    Why Make Content (Now)?

    AI is changing Google right now. Here’s how to make sure your business stays visible. The online search landscape is evolving quickly due to AI. Here are three reasons why creating content is essential right now. One, stay relevant during massive AI changes. ChatGPT and Google’s new AI powered searches mean fewer clicks to websites.Creating…

  • Google AI Mode: The End of Traditional SEO?

    Google AI Mode: The End of Traditional SEO?

    If you thought AI overviews were bad, wait till you hear this. Google’s new AI Mode changes everything. Instead of 10 links, you get a direct answer. Obliterating website traffic. 17 years in SEO, and I’ve never seen anything like this. Here are the three key impacts. One. Reduced traffic. AI answers, user queries directly,…

  • Google AI Overviews and Future Trends

    Google AI Overviews and Future Trends

    So Google AI overviews, and I think maybe I’ll start saying that the landscape for digital marketing this year, without overstating things, is going to change in ways that we haven’t seen in 20 years. Maybe since the invention of Google itself. There’s a real chance that this year Google could lose significant market share.…

  • Marketing in 2025 – Ranking in Large Language Models

    Marketing in 2025 – Ranking in Large Language Models

    So who is the best facial plastic surgeon in Beverly Hills? Now, while, we may care about that answer specifically, actually what I’m more interested in is how we come to that answer and where we’re asking. Because traditionally people would ask that question of Google. And we would get 10 results on the first…

  • Revolutionize Your SEO with Hybrid AI Content! 🚀

    Revolutionize Your SEO with Hybrid AI Content! 🚀

    At Wax Plum, we’re excited to roll out a revolutionary new approach to content creation that’s tailor-made for surgeons—Hybrid AI Content. This innovative method combines the power of AI with human expertise to make content marketing not just easier, but far more efficient. How It Works: Why It Matters: Google is increasingly prioritizing original, human-generated…

  • Get the SEO Engine Running with Hybrid Video Content

    Get the SEO Engine Running with Hybrid Video Content

    Today I’d like to talk to you about a new approach to digital marketing, to SEO, that I’m calling the Hybrid Video Content Approach. This technique that I’ve created does two things really well: Content Marketing, the Engine So to back up, content marketing is a crucial part of the SEO process. Content marketing is…

  • Boosting SEO with Human Generated vs AI Content

    Human generated content is important for SEO today For a couple of reasons. One, it always has been. Because human generated content is always going to be better. I take that back. Maybe it’s not always going to be better or wasn’t historically. And this is one of the interesting things about using AI content,…