Want your business to show up in ChatGPT answers? You need to know how AI reads your content. Hi, I’m Garth House. After 17 years in SEO, one thing is clear: AI models don’t read content like people do. And that completely changes how we need to create it. First, AI breaks your content into…

Search is changing fast. Are you ready for AI to become your new front door? I’m Garth House. I’ve been in SEO for 17 years, and right now we’re seeing one of the biggest shifts ever, Generative Engine Optimization or GEO. Let me break down what that is and why it matters. First GEO means…

Want an easy way to make powerful content? Here’s the exact method I use with my SEO clients. Creating great content doesn’t have to be complicated or expensive. Here’s a simple, repeatable DIY approach that anyone can follow. One, plan your topics. Identify topics that your audience cares about and that align with your business…

AI is changing Google right now. Here’s how to make sure your business stays visible. The online search landscape is evolving quickly due to AI. Here are three reasons why creating content is essential right now. One, stay relevant during massive AI changes. ChatGPT and Google’s new AI powered searches mean fewer clicks to websites.Creating…

If you thought AI overviews were bad, wait till you hear this. Google’s new AI Mode changes everything. Instead of 10 links, you get a direct answer. Obliterating website traffic. 17 years in SEO, and I’ve never seen anything like this. Here are the three key impacts. One. Reduced traffic. AI answers, user queries directly,…

So Google AI overviews, and I think maybe I’ll start saying that the landscape for digital marketing this year, without overstating things, is going to change in ways that we haven’t seen in 20 years. Maybe since the invention of Google itself. There’s a real chance that this year Google could lose significant market share.…

So who is the best facial plastic surgeon in Beverly Hills? Now, while, we may care about that answer specifically, actually what I’m more interested in is how we come to that answer and where we’re asking. Because traditionally people would ask that question of Google. And we would get 10 results on the first…

At Wax Plum, we’re excited to roll out a revolutionary new approach to content creation that’s tailor-made for surgeons—Hybrid AI Content. This innovative method combines the power of AI with human expertise to make content marketing not just easier, but far more efficient. How It Works: Why It Matters: Google is increasingly prioritizing original, human-generated…

Today I’d like to talk to you about a new approach to digital marketing, to SEO, that I’m calling the Hybrid Video Content Approach. This technique that I’ve created does two things really well: Content Marketing, the Engine So to back up, content marketing is a crucial part of the SEO process. Content marketing is…