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How to Create Content (2025)
Want an easy way to make powerful content? Here’s the exact method I use with my SEO clients. Creating great content doesn’t have to be complicated or expensive. Here’s a simple, repeatable DIY approach that anyone can follow. One, plan your topics. Identify topics that your audience cares about and that align with your business…
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Why Make Content (Now)?
AI is changing Google right now. Here’s how to make sure your business stays visible. The online search landscape is evolving quickly due to AI. Here are three reasons why creating content is essential right now. One, stay relevant during massive AI changes. ChatGPT and Google’s new AI powered searches mean fewer clicks to websites.Creating…
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Google AI Mode: The End of Traditional SEO?
If you thought AI overviews were bad, wait till you hear this. Google’s new AI Mode changes everything. Instead of 10 links, you get a direct answer. Obliterating website traffic. 17 years in SEO, and I’ve never seen anything like this. Here are the three key impacts. One. Reduced traffic. AI answers, user queries directly,…
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Google AI Overviews and Future Trends
So Google AI overviews, and I think maybe I’ll start saying that the landscape for digital marketing this year, without overstating things, is going to change in ways that we haven’t seen in 20 years. Maybe since the invention of Google itself. There’s a real chance that this year Google could lose significant market share.…
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Marketing in 2025 – Ranking in Large Language Models
So who is the best facial plastic surgeon in Beverly Hills? Now, while, we may care about that answer specifically, actually what I’m more interested in is how we come to that answer and where we’re asking. Because traditionally people would ask that question of Google. And we would get 10 results on the first…
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Revolutionize Your SEO with Hybrid AI Content! 🚀
At Wax Plum, we’re excited to roll out a revolutionary new approach to content creation that’s tailor-made for surgeons—Hybrid AI Content. This innovative method combines the power of AI with human expertise to make content marketing not just easier, but far more efficient. How It Works: Why It Matters: Google is increasingly prioritizing original, human-generated…
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Get the SEO Engine Running with Hybrid Video Content
Today I’d like to talk to you about a new approach to digital marketing, to SEO, that I’m calling the Hybrid Video Content Approach. This technique that I’ve created does two things really well: Content Marketing, the Engine So to back up, content marketing is a crucial part of the SEO process. Content marketing is…
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Boosting SEO with Human Generated vs AI Content
Human generated content is important for SEO today For a couple of reasons. One, it always has been. Because human generated content is always going to be better. I take that back. Maybe it’s not always going to be better or wasn’t historically. And this is one of the interesting things about using AI content,…
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Google’s Handbrake Turn on AI for SEO
Client-only newsletter. Most of us in the SEO industry were holding our breath, anticipating Google’s response to the coming wave of low-quality AI-generated content for SEO. As recently as a few months ago Google had said that AI-generation was fine, so long as it resulted in useful content for web users. They have since “clarified”…
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Is ChatGPT Right?
Client-only newsletter. This is the second of a multi-part post about using AI to create content for your digital marketing. I’ll address questions of effectiveness, correctness, and ethics. Read part 1 here. Part 2: On the Correctness of ChatGPT IS IT CORRECT? In the last Wax Plumletter I reprinted the response ChatGPT gave me to…
Wax Plum is a boutique Digital Marketing Agency founded 17 years ago. We take on a small number of clients and retain them for years, by staying on the cutting edge of SEO.
"Garth has done incredible work with my business' SEO on google! I went from being invisible online to now being on the first page! He is diligent, hardworking, and genuinely cares about his clients. I was reluctant to do videos, but after Garth helped me to feel comfortable doing them and now seeing how they've been successful, I don't mind doing them anymore. I would highly highly recommend him and have referred him to many colleagues and friends."
– Dr. Andrea Zorbas,
Founder, Therapy Now SF